Objectives
· Understand how customer journeys are designed
· Know how to target markets and stakeholders
· Know how to foster stakeholder relationships
· Know how to shape demand and define service offerings
· Know how to align expectations and agree details of services
· Know how to onboard and offboard customers and users
· Know how to act together to ensure continual value co-creation (service consumption / provisioning)
· Know how to realize and validate service value